Background information

As the society becomes more affluent, people are more educated and are more willing to pay more for leisure and luxury. Although they may have been busy, they still seek to have a healthier lifestyle through eating as food is also part of everydays’s life. To meet the requirements of this food trend, our food company proposed to come up with the chicken salad sanwich that is healthy and nutritious. This food product will be able to cater to the needs of the local and the overseas market especially, mainly due to the fact that the market is moving towards healthier foods. In addition, the westerns consume bread as their staple food and the country is concern over their overweight issues. Therefore, our food product is definitely able to meet the market demands as the chicken salad sanwich is a healthy food product which consists of carbohydrate from bread, vitamins and minerals from vegetables, and protein from cheese and chicken. Fats are in minute amounts in this case.

To ensure good sales of this new product, we have to boost the confidence of the consumers not only by means of the taste of the food product, but also the foodsafety issues that are associated. To ensure the safe consumption of our chicken salad sanwich, a HACCP study plan has to be drafted develop. The HACCP study plan is a quality assurance system that is mainly targetted to ensure food safety by minimising microbial spoilage and contamination. The HACCP attempts to identify the spoilage problems at all points along the food manufacturing to service, which starts from supply of raw materials. The HACCP system consists of 7 elements: Identification and assesment of food hazards, determination of crirical control points, specification of criteria of control procedure, establishment and implementation of procedure for monitoring of CCP, establishment of corrective actions when CCP not under control, ensure proper documentation, and establishment of procudures for verification of proper system funtions.

As part of the business policy, a food risk assesment has to be drafted out. This is to ensure proper corrective actions to be taken immediately by authorised parties who are in charge. This will help to prevent any further money loss and legal implications should there be any outbreak of foodborne illness. The food recall plan is one that drafts out actions to be taken by the recall team. The food recall plan serves to protect the consumers and their health by destruction of unsafe foods.

Food legislations varies in different countries. To ensure that the food product is able to market in local and US, the food product has to must meet the legislations of both.